A.S.O. UK is the UK’s leading mass participation events company, specialising in triathlon, cycling, and running. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, A.S.O. UK’s prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon, Manchester Half, and Dragon Ride. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL and Impetus-PEF.
A.S.O. UK’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities whilst providing market leading and innovative event experiences and delivery.
Working closely with our range of expert partners our aim is to provide friendly, professional and considered event experiences for every one of our participants, from when they first enquire about an event, until the moment they cross the finish line and their celebratory and future event experiences beyond.